Attracting, Converting, and Retaining “Light Readers”

youtu.be/DnT2yW8SYZc From NiemanLab.org, Sarah Scire reviews a report from the International News Media Association that says: “Retaining light readers — ‘casual, infrequent, and picky consumers of news’ — are key to a viable subscription business” The problem is that many news organizations are staffed by people that are avid consumers of news. These publishers need to shift to the perspective […]